In an age where new technologies, stress, and other causes constantly interfere with your performance, it is essential to know how to increase productivity at work in order to improve your professional life and make your tasks profitable. Rising productivity means that you will find solutions to work smarter. It’s not about working more but about working better. Productivity growth is often associated with better working conditions and better results, which translate into higher incomes.

Why improve your productivity?

Productivity at work has become a problem for many companies, especially for self-employed workers. Initially, workers and employers feel motivated, and productivity is not affected. But when we enter a stable dynamic, this productivity tends to decrease, and many start to count working hours. Improving your productivity helps avoid this phenomenon. Motivation, communication, training, organization, and use of the latest technologies are the keys to staying active in your professional tasks.

What are the best tips for improving your productivity?

Here are some practical tips to improve productivity at work:

• Rest and get up early. It is advisable to sleep well for at least 8 hours;
• Plan the day: the best way to increase productivity is to plan each day. This task will take you a few minutes, but it will help you optimize your time;
• Avoid distractions: Distractions are the biggest enemy of productivity at work. To be able to combat them, they must be identified and eliminated;
• Tidy up your workstation: it is impossible to be productive in a chaotic environment. Your office should be well organized to make it easier to carry out tasks;
• Automate as much as possible: to improve productivity, you need to save time on the most recurring tasks. Today, thanks to new technologies, you can automate tasks.

Finally, to improve your productivity, you must also learn to say no so you can concentrate solely on your work.

What are the factors that can improve a company’s productivity?

More and more companies are focusing on productivity, of course, but much more on staff. Even if some companies or employers are lagging, today, people and their well-being are more at the center of companies’ missions. This is why companies are doing all they can to improve employee productivity. And, since this productivity requires well-being, we therefore combine well-being and work. To this end, the work environment is often one of the factors that improve business productivity. You must understand by environment both the ergonomic furniture, the ergonomic machines to facilitate work, and the mentality of the manager, who must be in a more democratic approach than an injunction approach. Added to this are the salary and other benefits ( restaurant cards or tickets, mutual insurance, training, recognition, development, leave).

Also Read: Sales Productivity Hacks: Tips And Tricks To Boost Your Sales Reps’ Performance

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1. Flexibility and Remote Work

Coworking spaces, such as those at thebrew.co.uk, are designed to cater to a diverse range of professionals, from freelancers and startups to remote employees and even established corporations. They provide flexible workspaces that allow individuals to choose their environment, whether it’s a quiet corner for focused work, a shared desk for collaboration, or a meeting room for presentations.

The flexibility of coworking spaces aligns with the increasing demand for remote work, which has been accelerated by the global shift toward digital communication.

2. Collaboration and Networking

One of the defining features of coworking spaces is the sense of community and collaboration they foster. Professionals from various backgrounds and industries often share these spaces, creating opportunities for networking, cross-pollination of ideas, and partnerships.

Coworking spaces host events, workshops, and networking sessions that encourage members to connect and collaborate. This is invaluable for entrepreneurs, freelancers, and small businesses seeking to expand their networks and discover new opportunities.

3. Cost-Effective Solutions

Coworking spaces offer an economical alternative to traditional office leases. This is particularly appealing to startups and freelancers who may not have the resources for long-term leases or the desire to invest in office infrastructure.

Coworking spaces provide access to fully equipped offices, including utilities, Wi-Fi, printing facilities, and meeting rooms, all at a fraction of the cost of setting up a private office.

4. Work-Life Balance

The future of work is increasingly centered around work-life balance. Coworking spaces acknowledge the importance of this balance by offering a comfortable and inviting work environment that feels less formal and more conducive to productivity.

Many coworking spaces incorporate features like natural lighting, indoor plants, and lounge areas, which contribute to a sense of well-being and help to reduce stress.

5. Access to Amenities

Coworking spaces often include a range of amenities, such as kitchens, fitness areas, and coffee bars. These offerings contribute to a more enjoyable work experience. Being able to grab a coffee, enjoy a healthy snack, or take a break to exercise enhances the workday and promotes a healthier work-life balance.

6. Technological Advancements

As technology continues to advance, coworking spaces are staying at the forefront of innovation. They offer state-of-the-art facilities, high-speed internet, video conferencing capabilities, and smart office solutions, ensuring that people can work efficiently and stay connected, even in a remote or flexible work environment.

The Future Is Coworking

The future of work is marked by its flexibility, collaboration, and adaptability. Coworking spaces have proven to be a vital component of this new era of work. They provide a work environment that supports remote work, fosters collaboration, and prioritizes work-life balance.

As more individuals and organizations embrace this paradigm shift, coworking spaces are likely to play an even more significant role in the work landscape of the future. These dynamic spaces aren’t just a trend; they’re a fundamental part of the way we’ll work and collaborate in the years to come.

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Regularly update software and operating systems

To protect yourself against computer threats, it is essential to keep your software and operating systems up to date. Indeed, publishers regularly correct security vulnerabilities, which helps reduce the risk of cyberattacks. Consider setting up automatic updates so as to remember this crucial step.

Raise awareness and train employees

Employees are often the preferred target of cybercriminals. It is, therefore, crucial to make them aware of the risks linked to IT security and to train them to adopt good practices. Regular training and practical workshops can help improve their vigilance in the face of threats.

Implement robust and secure passwords

A weak password can be easily guessed or hacked by a cybercriminal. It is, therefore, imperative to use strong passwords composed of at least 12 characters, including upper and lower-case letters, numbers, and symbols. In addition, it is recommended to change your passwords regularly and avoid reusing them on multiple accounts.

Use a robust firewall and antivirus

To protect your business from cyberattacks, it is essential to install a firewall to filter incoming and outgoing network traffic. In addition, using a powerful antivirus will detect and block malware before it infects your system.

Back up sensitive data regularly

To minimize the impact of a possible cyber attack, it is essential to back up your company’s sensitive data regularly. This precaution will allow you to quickly recover your information in the event of data loss or corruption.

Call on cybersecurity experts and carry out regular audits

Finally, to strengthen the IT security of your company, do not hesitate to call on cybersecurity experts. These professionals can help you implement appropriate protection measures and carry out regular audits to ensure that your system is secure.

Also Read: Cybersecurity Policies In Companies And Their Benefits

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These technological advancements allow logistics professionals to do their duties, as these tend to be complex. Consider the responsibilities of a logistics coordinator, which involves overseeing a company’s supply chain from preparation to delivery. Their responsibilities include streamlining warehouse operations, optimizing logistics processes, and managing material acquisition. Meanwhile, a demand planner forecasts supply and demand for companies. They use sales data to determine future demand for certain products and assist in improving logistics process efficiency.

Given these detailed yet crucial duties, logistics professionals need all the help they can get. Luckily, they don’t need to look further, as these emerging technologies are set to shape logistics as soon as next year:

Quantum computing

Optimizing logistics operations is no easy task. It takes time and effort to determine the best delivery routes, packing systems, and storage solutions to ensure efficient operations. Thankfully, logistics professionals can start relying on quantum computing. This uses quantum mechanics to solve problems that are too complex for ordinary computers. Using this, logistics personnel can find faster solutions to supply chain problems.

Unisys Logistics Optimization, a quantum-powered solution, utilizes pre-trained models to generate answers to complex queries in a few seconds. For example, a logistics staff can ask for the most optimal packing, storing, and routing for air cargo carriers, securing smoother and faster operations.

Digital freight marketplaces

A digital freight marketplace is a network where shippers and carriers can connect and arrange transportation. Here, shippers find carriers more promptly, and carriers find more business opportunities in turn. In the past, these shippers and carriers connected through networking and referrals. With digital freight marketplaces, logistics experts like freight brokers can now more easily fulfill their responsibilities. These professionals act as middlemen between shippers and carriers, and specialize in various types of freight.

With digital freight marketplaces, brokers can work more efficiently by providing them with a platform where they can document inspections, administer payments, and manage documents. Alibaba Logistics is one of the most popular digital freight marketplaces today that offers services on an international scale, connecting freight brokers, carriers, and shippers from various countries.

Autonomous vehicles

Autonomous vehicles operate without human intervention. Staff would only need to load packages before such vehicles drive themselves to a specific destination. These can reduce costs and improve efficiency by reducing the need to wait for a driver before taking supplies to a destination. Deliveries can be made anytime—and with these vehicles taking optimized routes, packages can be delivered faster, too.

FedEx began testing autonomous delivery vehicles in October 2021 in Beijing to deliver small packages. In May 2022, it expanded its use of self-driving trucks in Texas. With the company’s influence in the industry, it’s sure to popularize the use of autonomous vehicles for more deliveries.

Last-mile drones

Last-mile delivery often encounters this problem: a package will be out for delivery, yet customers don’t receive it within the day. This leads to unhappy customers and frustrated logistics professionals, as this is the last leg of the transportation journey. Such problems occur because of the long distance or traffic congestion on the way to the customer.

So, engineers invented last-mile drones that carry packages directly to their final destinations. Not only will these result in quicker deliveries, but they have found that drones use less energy compared to other transportation modes, like vans. UPS began experimenting with delivery drones in 2020 to deliver medical supplies to people in need, and in September 2023, they were given clearance by the FAA to fly longer distances for deliveries.

Technological developments in logistics management will lead to more optimized and efficient operations. As we enter 2024, you can look forward to these technologies to improve a company’s logistics capabilities.

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The Importance of Sales Productivity

Sales productivity is critical to the success of any business, large or small. It is the engine for sales and growth and ultimately determines the success or failure of a company. High sales productivity means your sales team closes deals faster and more efficiently, which translates into increased revenue for your company. On the other hand, low sales productivity can lead to missed opportunities, lost deals, and ultimately reduced sales.

Common challenges for salespeople

Salespeople face a number of challenges that can impact their productivity, such as B. Time management, lack of motivation, poor communication skills, and ineffective goal setting. These issues can make it difficult for them to stay on track and achieve their goals. However, with the right tools and strategies, these challenges can be overcome.

Productivity hacks for time management in sales

Time management is one of the biggest challenges for salespeople. With so many tasks to manage, it can be not easy to prioritize and get things done efficiently. One of the best productivity hacks for time management in sales is creating a daily to-do list. This will help you stay organized and focus on the most important tasks. Another good tip is to use time blockers. Certain blocks of time are reserved for specific tasks, e.g., B. for acquiring or following up on leads.

Also Read: From​ ​Search Engine Marketing​ ​To​ ​Increased​ ​Sales

Tools to improve sales productivity

In today’s digital age, various tools can help increase sales productivity, including call center apps. These apps allow sales reps to handle multiple calls simultaneously and provide real-time assistance to customers. Additionally, call center apps can be integrated with other tools, such as CRM software, to provide valuable customer information and streamline sales processes.

Furthermore, these apps can provide call recording and analytics capabilities to track sales rep performance and identify areas for improvement. With the ability to automate repetitive tasks like call routing and scheduling follow-up calls, call center apps can save time and increase efficiency, allowing sales teams to focus on generating leads and closing deals.

By using call center apps, companies can improve customer experience, increase sales productivity, and ultimately drive revenue growth.

The importance of positive feedback for motivation in sales

Positive feedback is an essential part of motivation in sales. Salespeople must receive regular, constructive feedback to improve their performance and stay motivated. For example, when a sales representative completes a sales call, they must be given positive feedback. Recognizing performance makes the employee feel valued and motivated to work even harder. However, positive feedback should not be limited to major successes. Small successes should also be recognized as they help increase the sales representative’s confidence and motivation.

Sales Productivity Hacks for Goal Setting

Effective goal setting is critical to sales productivity. However, it is important to set the right goals to be successful. One of the best productivity hacks for sales goal setting is the SMART method. Goals are set that are specific, measurable, achievable, relevant, and time-bound. Another good tip is to break larger goals down into smaller, more manageable goals. This makes it easier to track progress and maintain motivation.

The Impact of Training on Sales Productivity

Training is essential for salespeople to keep up with the latest trends and techniques. They can also have a significant impact on sales productivity. One of the best tricks to increase sales productivity is to make training interactive and engaging. This helps keep sales reps focused and motivated to learn. Another good tip is to offer ongoing training opportunities such as webinars or workshops to keep sales reps up to date.

Sales productivity hacks for communication skills

Effective communication is the key to success in sales. However, it is a skill that can be difficult to master. One of the best productivity hacks for sales communication is active listening. The aim is to listen to the interlocutor and react appropriately. Another good tip is telling stories to connect with customers and make your message more memorable.

Conclusion – Sales Productivity Hacks for Success

In summary, sales productivity is critical to the success of any business. By applying the tips and tricks described in this article, you can help your sales team stay productive, motivated, and focused on achieving their goals. From time management and goal setting to training and communication skills, there are a number of sales productivity hacks that can take your sales team to the next level. Why not try them out and see what impact they can have on your business?

Also Read: How Power Dialers Empower Your Sales Team

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In today’s business world, things are moving faster than ever before. Companies have to manage and protect more and more information. Your speed and efficiency are crucial to keeping up with the ever-increasing speed of transactions and the ever-growing expectations of customers and business partners. The old business adage that the fast eats the slow is as valid as ever.

However, many companies still rely on old methods to deal with the flood of information that bombards them every day. Multi-stage, manual processes in which data is painstakingly collected, the same templates are filled out over and over again and sent to other people for release or approval are no longer up to date. Companies cannot win the race with them. Instead, they should use solutions that allow them to improve efficiency and increase process speed. The productivity gained secures or increases margins and ensures a competitive edge.

There is significant potential for such improvements for many companies by automating document-centric workflows with workflow automation tools. Modern workflow automation does not focus on the complete automation of processes. In reality, most processes will not be able to be automated completely, or at least not in all special cases, even with the help of artificial intelligence.

However, through the associated optimization and elimination of manual steps in daily work, automation ensures significant rationalization successes, welcome efficiency gains, and higher throughput rates. At the same time, automation enables a process to follow predefined steps and thus ensures process fidelity and consistent adherence to specific regulations and compliance requirements. It relieves employees of manual and meaningless routine tasks and helps make processes easier to follow and repeatable.

Also Read: Marketing Automation: Definition Of Terms And Benefits

The goals and benefits of Workflow Automation can be divided into four major blocks:

Increased productivity

By automating workflows, employees are automatically guided through the process. You no longer have to remember what comes next, contact other employees, or read work instructions. All necessary information for processing can also be proactively provided by the system, eliminating the time-consuming search for information.

For example, when employees start a new customer project, workflow automation can automatically provide the background context, set up the project in the system, and create all templates for work and results documents pre-filled. Likewise, when finalizing each deliverable document, workflow automation can ensure that all necessary reviews and approvals are completed before the final result is released to the customer.

Fewer sources of error

With workflow automation, existing processes can be set up so that they can be followed intuitively. This means work gets done on time, and information is proactively delivered to the appropriate destination. The correct work and approval steps, as well as controls and security measures, are triggered automatically, as is the correct documentation and filing of the process and the associated documents.

This avoids many sources of error and process interruptions, and even inexperienced employees have to worry less about making mistakes or holding up the process by asking questions.

Secure compliance with specifications and requirements

The transparent management of information is an important part of compliance requirements – especially in highly regulated industries. Modern workflow automation can automatically ensure policies are enforced, documents are secured, and files are created, used, and retained in a manner that complies with regulatory requirements. Workflow automation can help ensure that projects go through all required steps properly and all rules are followed to meet compliance requirements. This includes, for example, ensuring that only selected people have access to sensitive information.

Traceability and auditing

With modern workflow automation, work on and with documents becomes transparent and traceable. Every access and step is automatically documented with a date and time stamp, and a version history and history are automatically maintained. This means that there is always transparency about what happened to information when it happened, and who had access to it. Automated tracking makes it easier to prove in audits that specifications and guidelines have been adhered to and that a prescribed process has been followed. For example, an ISO-compliant company that has implemented workflows in a quality management system (QMS) can demonstrate that it is properly processing preventive and corrective actions.

How to get started with modern workflow automation?

If you are new to workflow automation, it is advisable to start small and pragmatically and then grow. Start with a process that isn’t too complex to automate. Use this pilot as a means to validate your chosen software solution, get started with change management easily, and learn how to implement automation in your organization best.

To start, choose a process that is not mission-critical. If there are any issues or delays in implementation, the impact will be minimal. A process that is limited in terms of the organization (i.e., a department-specific process rather than company-wide) is often a good starting point. When you start with a process that has a limited scope, you can test and iterate more efficiently in a smaller group to get actionable feedback quickly.

Starting small allows you to understand better and define your goals for implementing an automated solution so that you can ensure that automation improves processes over time and delivers the desired benefits. Once you’ve mastered automating non-critical processes, it’s easier to build on that to automate more complex solutions.

The biggest hurdle to automating workflows is usually the fact that employees are so used to manually editing, filing, and approving information that they have made these processes an important part of their job. A change in awareness must be initiated here so that employees see this manual handling of documents for what it really is: annoying routine work.

An important part of a successful strategy is, therefore, to discuss with employees how automating workflows can help them focus on higher-value tasks instead of spending endless cycles on unnecessary manual work. It is not the technology but the people in the process that remain the biggest obstacle to success if they are not explained the potential value of automation from the start and embrace it.

Also Read: How To Choose a Workflow Management Software

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Looking at the importance and need for dedicated employees, many companies have understood the need for employee planning for their business. The goal of strategic employee planning is to ensure that you optimize your workforce effectively while planning for tomorrow as well.

Here are some of the most important benefits of employee planning every business must consider.

1. Better Preparedness

Smart business owners understand that the trends and events in the future are unpredictable. You cannot rely on your existing employees to always be there for you regardless of how loyal they are to your company. It is crucial to have a long-term recruitment strategy at hand.

You can visit www.shoplogix.com to discover suitable platforms for employee planning. The right tools can help you cater to the current issues within the workforce. You may also be able to predict future risks and strategize accordingly to avoid them.

2. Analyzing Discrepancies

Every company wants their employees to be productive and dedicated. However, it can seem impossible for employees to feel appreciated in an environment where deciphering workforce skills, gaps, and competencies is often overlooked. Such gaps can be challenging for even the best of the companies to overcome.

Such worries can become the least problematic on your list if you look into employee planning. The right strategies for employee planning can help you hire the right people in the future and see if any employees are well-suited for promotion to better positions.

3. Anticipate the Change

Among many benefits of employee planning, one of the most notable benefits is being informed about workforce risks. The understanding of these risks can enable employees to equip themselves to identify the right practices and talents. This way, you can identify the right talent timely so that it does not impact your business goals.

For example, you must be prepared to take the needed steps to replace the employees that you are planning to let go of someone who is retiring soon. Such information cannot only help you stay on top of your hiring process, but you will also be able to create a financial forecast for your business.

4. Reduce the Hiring Costs

Every person entitled to the duty of employee planning knows the number of employees working across the organization. Beyond the numbers, they also understand how much strength is needed in each department to ensure smooth functioning.

Such information can help you prepare in time and decrease recruitment costs by a lot. In addition, you will not have to wait until the last minute to start your recruitment procedure. Instead, you can boost employee productivity and save your business a lot of costs on recruitment.

Also Read: Guide To Employee Productivity And Process Optimization

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Expectation management

The effort required for a successful cloud migration is often underestimated, including by company management. Accordingly, those responsible for the migration project should manage expectations regarding time and costs from the outset. Promises about when the process will definitely be completed should not be made too hastily. Depending on how complex the migration turns out to be, it can take weeks or even months to complete and may take longer than originally planned due to changes or unforeseen events.

Since many people are skeptical about changes – or reject them altogether – employees should also be informed as early as possible about the process and possible consequences for their everyday work and be trained in optimized working methods. This can avoid later disappointments. In the best-case scenario, it’s just a matter of missing icons or functions. In more extreme cases, employees such as admins are laid off because their role in the data center infrastructure is no longer available.

Do not rush

Since cloud migration often offers immediate benefits – such as access to data and applications regardless of location and time – it is tempting for many companies to implement it as quickly as possible in a lift-and-shift approach. However, moving into the cloud is a crucial investment in the future and should, therefore, not be rushed. Given the long-term business goals to be achieved through the migration, it may make sense to plan these over a longer period and approach them gradually. For example, companies can initially rely on hybrid structures before prematurely switching off outdated on-premises systems.

Also Read: How Developers Can Use the Cloud To Their Advantage When Creating Apps

Analysis of stack, users, data

In order to plan the migration, you have to know exactly what is to be migrated. The prerequisite is a complete understanding of your tech stack: How is it structured? What are the individual applications used for? Are they still necessary in the cloud?

With regard to the users, the question arises as to how access has been managed so far and what changes are required. Users should be checked before the migration to ensure that everyone can only access the systems or data that they actually need. Access rights that are too broad are a security problem; access rights that are too limited are a productivity problem. Inactive users can also be identified and deleted in this step. At this point, it also makes sense to review how data has been managed and protected so far and how both can be optimized.

Documentation and evaluation of controls and processes

Control mechanisms and processes that are intended to protect data and users are often not well documented. Cloud migration is a good time to change that and adapt it if necessary. The important thing here is to find out why something is the way it is. Sometimes, the reasoning is sound. Sometimes, a decision made sense in the past but no longer makes sense because technology has evolved. And some were quick fixes that were never replaced by another. Once all controls and processes are recorded, vulnerabilities can be closed before migration to the cloud takes place.

Regulatory responsibility

The General Data Protection Regulation (GDPR) affects all companies that collect personal data from customers or employees in Europe. If this data is to be migrated to the cloud, it should be ensured, for example, that personal data is stored and processed in accordance with the GDPR. If this is not the case, there are high fines.

Depending on the industry, there may be additional regulatory requirements, for example, in healthcare or finance. Companies should, therefore, deal with the relevant requirements for cloud use at an early stage.

Training for employees

In order to get employees excited about the new ways of working in and with the cloud – or at least to ensure that they do not resist them – it is not enough to just tell them the advantages and prepare them for changes. Companies should also show them specifically how they can use the new systems and workflows to complete their tasks.

Training is also useful for management to fundamentally understand what the systems in the cloud are capable of and, based on this, to make decisions about processes, workflows, and reporting.

Regular checks

Last but not least, a point that is not part of the preparation for cloud migration but is still important for long-term success: the continuous review of user, data, and access management, controls and processes, as well as regulatory requirements. Companies today operate in such a dynamic environment that a one-time review and adjustment is simply not enough. Accordingly, you should repeat this process at regular intervals. This not only ensures your safety but also saves costs and offers your employees a working environment in which they can be productive.

Also Read: Data Cloud: How To Master Migration And Deal With Legacy Systems

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Targeting

Before setting up local marketing campaigns, it is essential to carry out good segmentation because successful targeting is the guarantee of sending the right message to the right person at the right time.

To move away from mass marketing and move towards personalized communication, it is imperative to segment your market according to different criteria:

• Demographic criteria: age, gender, socio-economic, ethnic, and family situation. Base your analysis on your already existing customer database.
• Geographic criteria: place of residence and work
• Psychological criteria: personality, lifestyle, activities, interests, opinions, etc.
• Behavioral criteria: situation, benefits sought, usage, loyalty, means of payment, delivery, time slots, channel used, etc.

All of this data will allow you to understand better the needs and expectations of your prospects to offer them the best marketing mix, that is to say, the right offer, the right product, using adapted and personalized communication. Especially since personalized and targeted communication will allow you to increase the performance of your campaigns and improve your profitability. Without forgetting that you stand out from your competitors, who generally communicate.

Also Read: Companies And Freelancers: How To Build A Lasting Relationship?

Marketing levers to activate

Social networks

Social networks are essential communication channels today. In fact, they represent more than 1.28 billion daily users with an average usage time of 1 hour and 42 minutes per day. Each social network has its target. It’s up to you to see, depending on your sector of activity and your products, which one(s) suit you the most between Facebook, Instagram, or Linkedin.

To start on social networks, create a page for each of your establishments, and it is important to have a local presence. Indeed, you will communicate on local news, and your subscribers will, therefore, be in the geographical surroundings, especially since a local presence will allow you to improve your SEO on search engines.

Once your points of sale have a page, you must encourage your teams to run them regularly to increase their visibility in their catchment area. Offer them to post between 3 to 4 publications per week in order to establish a connection with their nearby subscribers. Here are some examples of actions or communications to put in place: events at points of sale to encourage Internet users to travel, such as competitions or even partnerships with local influencers.

Do not neglect the importance of hashtags in your texts in order to benefit from better reach on the media. For example, you can use hashtags about your activity or your location in order to reach available and nearby Internet users. One last important point: to build loyalty in your community, respond to all comments and messages to show that their opinions matter to you.

Local advertising

Local advertising is an effective lever for reaching Internet users nearby and available to visit the point of sale. In fact, 55% of online advertising investments generate in-store sales. Discover three effective channels for your local advertising campaigns:

• Google is the number 1 search engine, and 91% of people use it to do local searches. Google Ads is Google’s advertising service; it allows you to appear in the first search results of Internet users.
• Facebook and Instagram belong to Meta, and they have 46 million French users.
• Waze is a GPS application used by 17 million motorists each month.

To start local advertising, it is important to achieve good targeting according to your catchment area. It would help if you created an advertisement for each of your points of sale in order to personalize your message. In your campaigns, you can show your local teams to reassure your contacts; moreover, now is the time to show your premises to make them want to come. Another campaign idea to implement is to highlight your local catalogs to show the products available in store according to your stocks.

Direct marketing

Direct marketing is an inevitable communication channel when we talk about local communication. It allows you to reach consumers who are nearby and ready to go to the store. Discover two relevant channels for your direct marketing campaigns:

• Email marketing is effective since 59% of consumers say that emailing influences their purchasing decisions.
• SMS marketing is the channel of immediacy. In fact, 90% of SMS are read within 10 minutes after receipt.

To successfully attract new customers to your points of sale, you can turn to hire intentional contacts in order to reach targeted prospects based on very specific criteria, such as their purchasing intentions, and send them discovery communications of your products or services in order to maximize your chances of sales. Moreover, address these prospects from several channels to increase your chances of conversion. But be careful to space out your communications over several days so as not to overwork them. They could unsubscribe.

Presence management

Presence management is the management of your online visibility and, specifically, the digital showcase of your points of sale. It is thanks to Google Business Profile sheets that you will be able to benefit from a local presence, provided you create one for each of your points of sale. Indeed, when an Internet user has a need, he will search on Google, and according to the keyword he types, several results will appear. It only consults the first results and compares the available offers. On these cards, he will be able to read online reviews, consult your website, your opening hours, directions to the store, and even your telephone number. But to appear in the first search results, it is essential to work on your local SEO.

Here is some basic information that you must complete to increase your local SEO:

• The name of the establishment
• The address
• The main category
• Opening and closing times
• Photos of your store

On social networks, make Google Posts to talk about your news, present your products, etc. Google’s algorithm favors businesses that use their features, so do yourself a favor.

Overall, by using all of these best practices: social networks, local advertising, direct marketing, and presence management, you are certain to generate more traffic in-store and see customers passing by every day.

Conclusion

To conclude, it is essential to put actions in place to compensate for the loss of customers. By following all of these best practices, you are sure to retain your customers and gain new ones. Start by targeting your communication campaigns in order to send the right message at the right time. Then, be present on different channels: social networks, direct marketing, local advertising, and presence management to maximize your chances of generating traffic at points of sale.

Also Read: Dialogue Marketing: The Right Way To Get Your Customers “Big Yes”

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Economic headwinds require an examination of the ROI of digital transformation

Macroeconomic headwinds – inflationary pressures, tight markets, and supply chain issues – are cause for concern. What is needed now is thorough self-reflection.

By actively listening to their teams and asking the right questions, leaders can get on the right track – either to ensure digital transformation efforts are successful or to at least turn slow-moving transformation into successful digital outcomes.

These potential conversation starters will help you make a decision:

• How will digital transformation change the way our company creates value?
• Do we have the right foundations – team structure, budget, resources, reporting metrics, etc. – to execute a digital transformation successfully?
• What OKRs (Objectives and Key Results), which measure impact rather than activity, can we set to understand whether we are achieving the desired results from our digital transformation efforts?
• Do we have the processes and systems in place to measure effectiveness and delivery risks across often cross-departmental teams, tools, and data?

In order for digital transformation efforts to bear fruit, companies must first create the framework and the necessary foundation for success in the coming year.

Companies need to adopt the digital native mindset and incorporate the flow framework

Companies need to start thinking and acting more like digital natives – no matter what industry they are from.

Examples of how this way of thinking is implemented include automobile manufacturers who are switching their vehicles completely from fossil fuels to electric motors and are, therefore, increasingly relying on software instead of mechanics. To ensure that digital initiatives are not carried out in vain, all companies should use OKRs during their transformation. This framework helps different teams understand what and how their work contributes to achieving the company’s strategic goals.

In addition to planning and OKRs, it is crucial to understand the flow of software development. This means developing a set of metrics to track the flow of business value from software delivery. There also needs to be a mechanism that relates the investments in the flow of each product value stream to the business results of that value stream.

The visualization of the value flow or the implementation of the value flow developed by Dr. Mik Kersten developed Flow Frameworks in a software development process may not be as easy as on a factory floor, but it is not impossible. Thanks to the numerous data and visualization tools at our disposal, software products, and their value streams can be presented just as transparently as production lines.

Optimal digital transformation requires digital agility

No matter how much energy companies invest in their digital transformation, their success will largely depend on whether they are agile.

In 2023, the word “agility” will have more meaning than ever. In fact, more and more companies will understand that agility is the most important element for successful transformation.

To achieve their goals, they need to understand the concept of agility truly. Digital agility goes beyond the methods of agile software development. It’s about more than just an agile mindset and ceremonies with which agility is often only apparently lived. Companies that have not grown up with technology from the start must recognize the importance and dependence on technology and be open to the concept of agility and agile ways of working.

Merely executing agile practices is not the same as being truly agile: true digital agility is about moving projects to products, enduring teams, and data-driven feedback loops. These differences may seem subtle, but they are essential.

Also Read: Special Features Of Management Consulting For Digital Transformation

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