What is Pinterest?

Pinterest is a platform specializing in images and visual content . You can think of Pinterest like a virtual pinboard . Users can leave their own posts with text and images on all conceivable topics. These are then assigned to thematically appropriate digital pin boards. The focus of the platform is clearly on the images, as these are displayed to the users on the pinboards. You only get to the relevant information or are forwarded to a website with a click. For this reason, Pinterest is also often referred to as an image search engine .

The word “Pinterest” is made up of the English words “pin” (pin) and “interest” (interest). It thus reflects that users find and collect content on the platform that corresponds to their interests and preferences.

Users can also create their own virtual pinboards, i.e. pinboards, and collect the posts they like there. As a company, you can also create your own pinboards.

What makes Pinterest different from other social media platforms?

Compared to other social networks like Facebook and Instagram, Pinterest differs greatly in its orientation. The platform is not designed to share self-portraits and pictures of one’s own life, but aims to offer users inspiration.

The focus is on presenting content that encourages people to save it and develop their own ideas. The focus is on the quality of the content in order to offer users added value. Businesses can benefit from this alignment, as users on Pinterest are more willing to purchase products featured on the platform.

What also sets Pinterest apart from other platforms: the reach (impressions) of the individual posts is more important than the number of followers on a profile. Even a profile with relatively few followers can achieve high coverage. The impressions depend a lot on appealing images and search engine optimization.

Also Read: Understand The Role Of Social Media In Business Marketing

Posts on Pinterest: What is a Pin?

Pinterest posts are more than just images. Each post can be a photo or video with a link to its original source. This advantage distinguishes the network, since each pin can be provided with a link. For example, if you post an image of a product from your store, you can associate the Pin with a link to the relevant product page on the website. This makes it possible to drive more traffic to your website.

Appealing images are therefore important for your Pinterest posts!

Why should businesses use Pinterest?

Pinterest can be a useful platform for businesses to promote their brand and drive traffic to your website. Businesses can create a business profile on Pinterest for free and upload their own content, such as images and videos, related to their products and services. In addition, they can also “repin” content from other users (i.e. transfer content from other users to their own boards) to build their own community.

Pinterest also offers advertising options such as “Promoted Pins”, which companies can use to target their content to a specific target group. Pinterest can therefore be an effective marketing strategy, especially for companies that offer visual products or services.

How do I create a Pinterest Business profile?

If you want to get started as a business on Pinterest, setting up a business account is the first step. To do this, simply go to the website, register and then switch the account to business mode. Sign up with the email address you’ll use later to receive notifications from Pinterest.

To convert your profile to a business account , simply click on the small arrow in the top right corner and select “Convert to business account”.

Create your own posts: Here’s how

After you’ve created your first boards, it’s time to start posting your own. You can choose between the two options “Create Pin” and “Create Idea Pin”.

Create a Pin: A classic Pin is a post that can contain up to 5 images or short videos. The images should be in portrait format. An image size of 1000 x 1500 px is recommended. To the right of the image, you have the option of writing a short text for the post, storing an alternative text (this can be read by screen readers) and a link to your blog, your website or your shop. Finally, you can choose to publish the pin immediately or later. Next to the “Publish” button, you can choose which pinboard the pin should appear on. Pins are posts that are intended to tease content and arouse curiosity, so that the user then clicks on the link.

Creating an Idea Pin: Idea Pins (formerly Story Pins ) are a bit more complex to design. The aim here is to provide the user with creative instructions (e.g. a recipe or the production of an object). Similar to an Instagram story, a completed short story should be told or e.g. B. Tips are given. In contrast to the Instagram stories, the Idea Pins are saved permanently and are not deleted again after 24 hours. Good Idea Pins are often played out by the platform to users and can generate very high coverage. The downside: you can’t link directly to your website in the Idea Pin.

6 tips to increase your reach on Pinterest

How are posts optimized for maximum success? Here are some tips that can help you use Pinterest successfully:

1. Use meaningful images: Pinterest is a visual platform, so it’s important that the images are engaging and meaningful. Use high-quality images that represent your product or service well.
2. Keyword Matching: Use relevant keywords in your pins and boards to ensure they’re being found by the right audiences. Hashtags also help to increase reach.
3. Write meaningful descriptions: Again, use relevant keywords to increase the reach of the posts.
4. Link website: Link pins and boards to your website to generate traffic and promote your products or services.
5. Be active on the platform: In order to increase the reach on the platform, it is recommended to “pin” daily, i.e. to place posts on a pin board. In order to quickly create an active account right from the start, you can also place contributions from others (i.e. third-party content) on your pinboards. However, reduce the third-party content bit by bit over the next few weeks – after all, at best you want to draw people to your website.
6. Use content from other platforms: If you e.g. If you already have an Instagram account and regularly post short videos (reels) or posts there, you can also use these for your Pinterest account.

Also Read: Common Mistakes In Social Media Marketing

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WhatsApp Business is the platform that, for a few years, has been exclusively indicated for businesses and companies. A platform that you can use in multiple ways and with various functions to increase the performance of your business by improving the customer service department.

What is a chatbot?

A chatbot can be defined as a virtual assistant that communicates with users through text messages. Its main function is to talk with users to answer questions, present services and products, answer questions, etc. The idea is that there is no physical person answering, but that everything is done through this virtual assistant . But, what does a WhatsApp chatbot consist of then?

Also Read: 10 WhatsApp Tricks To Become A Great Expert

How does a chatbot work on WhatsApp?

The operation of a chatbot in this instant messaging application is very simple. The user accesses the chat and starts the interaction with the virtual assistant. The chatbot then responds based on what the user asks, either using predefined answers or conversational AI.

Typically, the helper bot relies on a series of algorithms to determine the topic of conversation and respond appropriately and directly. The objective will always be to try to solve the doubts of the users.

What benefits does it have for your business?

The WhatsApp messaging application has more than 2 billion users worldwide . Actually, being able to reach such a wide audience, the benefits of having a WhatsApp chatbot for your business are self-explanatory.

Attention and quick response

A chatbot provides users and customers with quick attention and response . Keep in mind that other communication channels do not offer such an immediate response, so the experience and customer service is not as direct. In addition, this saves time for the users themselves, since they do not have to browse the web looking for answers, but instead the chatbot solves all the doubts.

Economic savings

A WhatsApp chatbot is the ideal option if what you want is to offer the best customer service for a minimum price. You will be able to offer users this service 24 hours a day, 365 days a year without them having to wait for a long time for a response. In turn, you will be able to optimize resources regardless of the size of your sales area. Your business will be much more efficient in every way.

It goes without saying that automation always represents a significant cost reduction , since it will not be necessary to invest in personnel for customer service and training.

Collect data to improve customer service

Finally, the WhatsApp chatbot is capable of collecting information to optimize business resources . These virtual assistants recognize the most common conversations they have with customers and what questions they have resolved. Based on this data, they can prepare reports that allow your company to improve the relationship with users, recognize which resources can be strengthened and which errors to correct.

Also Read: How To Make Ads On WhatsApp?

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WhatsApp has more than 3 billion active users worldwide. With an audience like this, it is logical to think that it is the best space to present your products and services to your potential customers.

Steps to make announcements on WhatsApp

WhatsApp is a unique platform to plan your business advertising campaign . And not only because of the millions of users who make use of this channel, but also because it has more than a 70% opening rate. We show you, below, the steps you must follow to create your campaign in the simplest, most economical and most effective way.

Choose the type of campaign

WhatsApp is a messaging application that you can use in multiple ways. Choosing the type of campaign that best fits the parameters of your business is essential. A campaign in which you ask your potential customers questions, share documents, photos or videos of your products and services, etc. The idea is to plan the type of campaign that is consistent with what you are going to offer.

Also Read: Why To Use WhatsApp For Business or WhatsApp Business

Segment your audience

The second aspect to take into account if you want to know how to make ads on WhatsApp is to segment your audience . To whom are your products and services directed? What concerns, doubts or needs do your potential customers have? It will be the best way to focus your campaign on a target audience that shows interest in your business.

Add URL

In WhatsApp you can create a personalized and direct link to access your platform without the need for users to know the phone number. This link will facilitate contact with customers. You can include it in the social networks of your business to redirect interested people directly to a chat with you.

Set up CTA

The use of Call To Action (CTA) is the next step to know how to make ads on WhatsApp. The goal of this tool is to get whoever is reading the post to take immediate action. This action can be making a purchase, signing up for a newsletter, sharing content on your social networks, downloading, obtaining contact information, making a phone call, accessing the company chat, etc.

Choose the website

Next, you must choose your business website so that the ad appears there and is linked to the WhatsApp chat. However, in the WhatsApp Ads Manager you can choose between various communication channels, be it the website, Facebook, Instagram, etc. so that when the person clicks on the ad, they are redirected to the corresponding platform.

Post the ad

Finally, you only have to publish the ad and complete the advertising campaign through WhatsApp. Before publishing it, add multimedia content in the form of emoticons , videos, gifs, PDF catalogs and much more to attract more attention from your audience. These visual stimuli are sure to arouse interest among users.

Also Read: 10 WhatsApp Tricks To Become A Great Expert

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What is AppleTV+ exactly?

The smartphone manufacturer from Cupertino bundles its streaming offer in the area of ​​films and series under the name AppleTV+. So far, Apple users have only been able to rent or buy their series and films via the iTunes platform. With AppleTV+, you now have the option of accessing exclusive series and films for a monthly fee.

What content does AppleTV+ offer?

Apple has had its own content produced specifically for AppleTV+. Exclusive series, films and documentaries. With well-known actors and first-class producers, one hopes to get top-class content as well. A small overview of what content is waiting for you can be found here .

How much does AppleTV+ cost?

The streaming service from Cupertino costs 4.99 euros per month. And can be used by 6 family members. If you want to see if you like the series and films beforehand, you can try the service for seven days free of charge before completing the subscription.

In addition, everyone who buys a new iPhone, iPad, iPod Touch, Mac or AppleTV gets AppleTV+ for free for a year.

How to receive AppleTV+?

AppleTV+ can be watched through the free AppleTV app. These are available for iOS and macOS. Accordingly, the service is limited to iPhone, iPad, iPod touch, Mac and AppleTV devices. The cheapest way to watch AppleTV+ is to buy the AppleTV streaming box . Not only is the purchase price low. With the purchase, you also get a year of AppleTV+ for free.

Also Read: How To Unlock An Apple iPhone

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One area that presents potential unforeseen risks for candidates, as well as missed opportunities to stand out, is in developing your online professional profile through social media.

More and more companies, those looking for PE consultants as well as companies recruiting ported employees, are often turning to social media to better understand a candidate’s personality and background. They also look for the extra level of engagement a candidate can have with their industry. So we’ve laid out some practical steps you can take to improve your online professional profile and set yourself apart from your competitors.

Why should you be famous?

Decide what you want to be known for on social media . This decision should be tied to your overall marketing goals, so it shouldn’t take you long to narrow down your area of ​​expertise.

For example, if you sell tires, you can choose to be recognized as the sedan tire expert.

Find out who you’re competing against

The next step is to figure out which of your competitors are known for the same thing. Once you know exactly who your direct competitors are, compare their social media efforts with yours.

See what they’re doing daily and weekly on each of their social media channels and which activities are getting the most engagement and feedback from fans. This will give you an indication of what you need to achieve (for example, if your competitor has 2000 Facebook fans and you only have 1000, your goal may be to increase your base by 1000 fans).

Become a thought leader by curating and creating valuable content

Aggregate a collection of valuable content and then offer your own opinions, thoughts, and endorsements to position yourself as a thought leader in a particular industry.

Curating content is very simple. Subscribe to all newsletters from publications that speak to your target audience. Find blogs that are relevant to your audience and add them to your Google Reader to find new post updates.

To create valuable content, write case studies, discuss current industry trends, discuss a particular topic that will resonate with your audience, or ask some of your clients for positive testimonials.

Become good at listening and hearing

Research the questions people ask you about your organization and the industry in general. This way you can find topics and issues that people are interested in and then generate content that is relevant to those topics.

Finding ways to contribute meaningfully to the conversation will not only position you as a thought leader, but also allow you to better understand your target market.

You can use existing FAQs, marketing materials, and PR materials to answer these questions, then create a story that sheds light on the particular issue and how your services address these issues.

Use sites like Quora or LinkedIn Groups to find people asking questions about your industry or organization.

Source content from other experts

Use content from other thought leaders and experts to communicate useful information. The use of opinion leaders inside and outside the organization as sources of popular content is on the rise.

People seem to relate to content that comes from a “deep source” within an organization much more than the traditional press releases released by a PR service.

Also consider bringing in subject matter experts outside of your organization for potential content about your industry or your organization’s place in that industry.

Create an engaged community. Social media is about communication and creating an online network of people who like to participate in discussions. To achieve this, ask questions and encourage conversations. The more interaction you have with followers, the more you will distinguish yourself from your competitors.

Calling on a wage portage company to find assignments is a first step in making yourself known and taking control of your professional future. But with a well-defined communication strategy on social media, you can increase your network and thus differentiate yourself from other consultants.

Also Read: Overcome The Fear Of Starting A Freelance Business

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Since then the interest in detecting fake followers has continued to grow. As the social network has grown, it has become a little easier to discover these ‘fake followers’ , although they are very abundant.

That is why we give you 3 indicators so that you can identify fake followers on Instagram without the need for applications or programs.

3 Indicators to identify fake followers on Instagram

Just by looking at the beads, many things can be identified. A foolproof trick to notice the use of fake followers is the quality of the followers. These three indicators will help us to see this quality.

1. Little active or inactive followers

The type of followers of an account is probably the most scandalous indicator. If you enter an account and see their followers, look at these “red flags” or warning signs:

• Many fans from Asian or Eastern countries.
• Many followers without profile picture or description.
• Many followers with strange names.
• Followers who follow a lot of people with their account, but they hardly have any followers.
• Followers who have no or very few posts.

2. Low engagement

One of the things that often annoys users a lot is when an account has many followers, but few likes or comments. Although it must be taken into account that the level of engagement allowed by the Instagram algorithm is limited and therefore an account with 50K followers will hardly have 50K likes.

• If there are many followers and no likes: the followers are fake or at least inactive and disinterested.
• If there are followers and there are likes, it is probably organic growth, although it does not have to be real all the time.

3. Growth rate

Finally, we have an indicator that draws attention to the naked eye. Fast growth rate.

If you have noticed that an account has experienced abnormal growth from one day to the next, it may be that:

• That they are suddenly investing time and resources in their activity in this network.
• They have bought followers.

If the followers are purchased and therefore fake, it is normal that the increase in these occurs at the time of purchase and that there is no further growth.

Although one of the most used techniques and that we cannot identify through this indicator are bots, which add followers progressively. In this case we would use the previous indicators, especially the activity of the followers.

Also Read: How To Have More Followers On Your Instagram Account

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This shows how developers see cloud services as a reliable way to support their work and improve business applications. In fact, several companies have also begun migrating their systems or traditional applications to the cloud. But the most cutting-edge tech enterprises agree that overcoming modern challenges and gaining an edge on the competition won’t just require migration, but to invest more into cloud-based app development.

Cloud-Based App Development

Cloud-based applications are essentially software programs that are run on the cloud. A Medium article on cloud computing explains that before its advent, companies were buying and running their own servers. To meet traffic flow and lower the chances of downtime, they also needed to purchase enough capacity. Applications were also run on individual devices such as PCs or laptops, but doing so did not provide the same benefits as the cloud does.

When it comes to app development, two cloud computing categories are most beneficial: Software as a Service (SaaS) and Platform as a Service (PaaS). Additionally, Database as a Service (DBaaS) refers to databases offered as PaaS or SaaS. As mentioned in a post on how to create a database in MongoDB, these diverse solutions can add a powerful functionality to your app, which is a great way to get data applications up and running quickly.

Cloud Is Cost-Effective

As previously mentioned, cloud eliminates the need to set aside capital expenses for buying and maintaining hardware and software. Instead, providers allow pay per usage and entry-level service packages that provide you to access these over the internet. In the long run, you’ll also eradicate the costs for any on-site data centers, IT teams that manage the infrastructure, and much more. You can then allocate your funds to improving the app itself.

Cloud Is Easy to Access

Cloud computing services are operated on a remote network of reliable data centers that are regularly updated. That said, cloud-based applications allow developers and business owners to access their data from any device. You can edit your company’s information, view customer statistics, and share this information with your team from anywhere in the world, at any time. This also gives developers the much-needed flexibility to manage operations.

Cloud Provides Security

In our post on how ‘The Cloud Can Help SMEs And Freelancers’, we mention that one of the greatest advantages to cloud is its backup services. Not only does it make information readily available, it also makes it recoverable in the event of disasters. Cloud service providers have a wide sense of policies, technologies, and controls that strengthen their security posture, protecting applications from upcoming threats or malware.

Cloud Offers Scalability

When you work towards the growth of a business, you should always be prepared for the resource requirements for your application to grow. InfoWorld highlights how cloud scalability is one of the advantages that can help you handle usage spikes, which can significantly affect traditional application infrastructures. Thankfully, cloud-native applications are designed and built around dynamic resource allocation to help ease this burden.

Cloud allows applications to be more cost-effective, easy to access, secure, and scalable. It’s a rapidly evolving technology that will continue to urge organizations to adopt cloud and enhance their operations through its many benefits.

Also Read: Cloud Security: High Data Security In The Cloud!

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Microsoft Teams is computer software that helps small and large groups of people or departments to work together efficiently and comprehensively. The tool is therefore a communication, task, meeting and appointment platform in one. All data shared in MS Teams is always available to all team members (depending on their permissions) and can be significantly modified and commented on by everyone for the sake of transparency. Teams make it possible to work together on documents, hold video and telephone conferences and communicate – whether 1:1 or in groups.

This also explains why MS Teams had such an extreme influx of fresh users during the course of the corona pandemic and the resulting work from the home office: The software has absolutely everything you need to work as a group digitally on a to be able to pull a string. Incidentally, the software, which was released in 2017, is recommended for all company sizes – from small companies to medium-sized companies and large corporations, which in turn would be a further success factor for the collaboration tool.

Microsoft Teams is a component of the Microsoft 365 subscriptions. MS Teams is available for Windows, macOS and Linux as well as iOS and Android – it works both on computers and via a mobile app on smartphones and tablets.

The functions of teams in detail

The name of the computer software already suggests it – teams are clearly the focus of the Microsoft software of the same name. These teams can be departments or project teams that exist long, medium or just spontaneously. In addition to participants from the individual company, external individuals can also be part of such a team, for example service providers, partners or customers. Furthermore, groups, as such units are called in Microsoft Teams, can be open or closed – anyone can join open groups, you only get access to unopened groups if a user of the group invites you.

In addition to groups, there are also channels in teams – these are the places where groups exchange ideas, save documents and notes, set up appointments and much more. Essentially, the actual work performance takes place within the channels. Every user who has subscribed to a channel will be kept up-to-date about innovations within this channel without being asked. If a user names (so-called tagging) a special person with a preceding @ sign, they will also be explicitly notified.

In order to be able to work seamlessly with the other tools of the Microsoft family, Word, Excel, PowerPoint, OneNote and Access can be easily integrated into Teams. Seamless integration is not only possible with applications from the Microsoft 365 world – you can also add external services such as YouTube, Wikipedia or Twitter to teams, to name just a few of the currently more than 50 apps and connectors.

You can therefore use teams to modify all files at the same time and no longer have to send documents back and forth because they are stored centrally at one workplace and are accessible to everyone. SharePoint or OneDrive, Microsoft’s cloud storage, are usually conceivable as storage locations for files. However, other cloud systems such as Google Drive or Dropbox can also be used without any problems as central storage locations for the files that are posted and revised within the Teams application.

In addition to the channels, there are chats in which two or more users can exchange information. Because chats can also be filled with attachments, you can send pictures and even choose urgency levels, this chat feature of Microsoft Teams makes internal emails in companies completely unnecessary.

The calendar integrated in teams makes it possible to keep an eye on and plan appointments, meetings and events. For maximum service, Outlook and Teams calendars are always automatically in sync, and you can invite to Teams conferences directly from Outlook.

With the same collaboration software Teams, video meetings can also be planned and carried out. In the course of this, it is of course also possible to share a display, as you may be familiar with from Skype or Zoom. The functions chat, hand signals and a recording of the call are also possible. Teams has a modern feature: the meeting can be automatically transcribed…. and so that you are always up to date on everything that is happening in teams, there is the newsfeed. This view is reminiscent of social media sites and shows all information relevant to the projects you are working on in the feed, sorted chronologically.

Do MS Teams meet the requirements of the DGVSO?

As soon as the entire internal communication plus files of all kinds, also with sensitive information, are shared and processed in computer software, the security aspect must logically be fundamentally disclosed. Of course, Microsoft is aware of the responsibility and therefore protects all files stored in teams with their in-house, proprietary hard disk encryption method BitLocker. In addition, a distributed key manager is used, which ensures that only authorized users have access to the key that is required to decrypt the encrypted documents.

TLS and SRTP encryption is used to guarantee reliable transmission of information between the user’s computer and the data center.

The Team is consistent with common regulatory security standards such as ISO 27001, 27018 or HIPAA Business. In order to meet these requirements, the computer software has, for example, two-factor authentication and single sign-on that can be configured across the team and organization in Active Directory. This means that even protected use by teams on the users’ private mobile devices is possible.

If you want to be super-secure, you can also set up end-to-end encryption for teams. In this way, it can be ensured that nobody – not even law enforcement officers or Microsoft itself – has access to the company data stored in teams.

Also Read: 4 Reasons Why Microsoft Teams Is A Popular Choice For Online Collaboration

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Social channels have long been an integral part of private everyday life – whether Facebook, Instagram, WhatsApp, Twitter, XING, LinkedIn and and and. For many, looking at these apps is directly linked to the start of the day and is more than just a source of information.

Public offices, authorities and administration have also recognized the advantages of social media as a communication platform . The use of social networks promotes digitization in administration , dialogue with citizens and the rapid dissemination of information that offers added value to the population.

In contrast to companies, where the social media presence is mainly used as a marketing tool, in public administration the sharing of relevant information is in the foreground. In addition, a “community” and exchange with citizens is created , which was not possible before.

Social networks create closeness

Accompany the mayor’s working day? Follow local party projects online? With the right social media presence, this is possible. On the one hand, this can be very entertaining, but above all it creates citizenship and trust .

With so many people spending their time online, social media channels are one of the most important virtual meeting places. In addition to the advantages mentioned, this also means certain expectations and challenges for the new digital administration .

To ensure that the public appearance is successful, we will show you the advantages and challenges and have tips for successful implementation.

1. Social media: advantages for offices and authorities

Even without an active public presence , you can be found online in some form as a public authority. It therefore makes sense to proactively design your own appearance, maintain content yourself and not leave this to others. Although this involves additional work, it also offers great opportunities.

Target groups are reached

Since the sharing of information is particularly important for public authorities, the advantage of a social media platform is that it can reach the broad masses of the population . This now applies across all sections of the population: social networks have long been familiar to young and old alike.

Build trust in the authority

In addition, you create great trust in yourself and your officials. This occurs when the population can have a say and is listened to. Questions can be asked and suggestions, wishes and praise can be communicated on the various social media channels . Citizens are given the opportunity to express themselves and actively help shape the local community.

By spreading knowledge about the processes and actions of the public institution, understanding is created that strengthens credibility and ultimately trust in the authority.

Fast & reliable dissemination of information

Especially in times of “fake news” it is important that correct information is distributed as quickly as possible. Especially in times of crisis, when false reports are circulating on the internet at lightning speed, it is important to ensure that information is disseminated quickly. The advantage: News that is mistakenly presented as fact can be corrected at an early stage.

Nowhere can content be shared faster than on social media. This becomes important if you, as an authority, want to comment on current reports or position yourself. With a view to e-government and the publication of information, social networks are ideal for “extending” content:

2. Challenges in using social networks

Technical and human resources

One thing is clear: every advantage also brings challenges. First of all, the technical equipment should fit in order to be able to create content for your own profile at all. Is the basic digital equipment correct ? Are there programs available for image editing or video editing? Or partners who support the implementation?

The aspect of human resources and skills should also be examined. Are there employees who already have experience in this area? Should further training courses be attended? In this context, proper project management is an advantage so that costs, time and goals are balanced as best as possible.

Ensure accessibility

As a public institution, accessibility is particularly important. When creating social media content, it is important to ensure that everyone can interact with it. Users should not be dependent on outside help.

For accessibility when creating content , you should pay attention to the following:

• Adjusting the corresponding alternative texts for images
• Add subtitles to videos
• Avoid using the colors “red” and “green” in infographics
• Provide sign language interpreters for live video
• Adding image descriptions under images and graphics

Secure data protection

In connection with social networks, data protection is an issue, as many of these networks operate in gray areas in terms of data protection law . As a public administration, you should deal with the data protection regulations in order to clarify which platforms or which functions are even possible.

Most networks collect data and information about you as a user and about your target audience. If you have any questions, feedback from experts is helpful as to which social media activities can be used without worries and how the networks should be configured.

3. Which social media platform is the right one?

With the decision to set up a social media presence, the question arises as to which network is actually suitable. The social platform with the most users is Facebook . The platform is used by 2.740 billion people worldwide . This is also where the focus lies with the public administrations. However, there are other channels that should not be neglected.

However, there are also a number of other popular networks. However, the following applies: Quality comes before quantity , so that professionalism is not lost. Depending on the platform, you can also reach users with different types of posts and media, so that dialogue is best established if you adapt your communication to the respective network.

Keep an eye on trends and new functions . You can now start your own live streams on many platforms and present press conferences, announcements or celebrations first-hand, for example . A question and answer session with the mayor? Pictures from the reopening of the swimming pool? This also enables direct exchange with citizens in real time, which creates closeness and strengthens the sense of community.

4. Five tips for a successful start

• Define target group: who should be addressed? Before you start creating content, you should determine who you want to reach. Content and the network must be tailored to the target group.
• Create relevant content: What content is interesting for the audience? Which tone should be chosen for the speech? Above all, the content should be of high quality and tailored to the target group. It should offer added value and new knowledge in order to ultimately increase the reach.
• Use images and videos: Pay attention to the professionalism and uniqueness of images and videos. Visual content can be better absorbed and processed by the brain. There are no limits to creativity and the use of the right tools.
• Choosing the right timing: When is the ideal time to “post”? That depends very much on the platform you are posting on. Important here: content should be shared regularly. Insights that can be used to track user activity are helpful.
• Adapt posts to the platform: The motto applies here again: Quality comes before quantity. Not every post fits all channels. The content should be prepared individually.

5. Establish everyday digital life in public institutions

In the meantime, social networks in public service can no longer be ignored. Whether you are present or not – you and your (digital) community are also being talked about and discussed on social media. Public administrations should take advantage of online profiles and the opportunities they offer to rectify incorrect information or take a position .

With the observance of certain rules and sensitivity for the various platforms, the appearance for public authorities also works without any problems . The right social media tools and a trained team provide support for publications.

Also Read: How To Build Customer Loyalty On Social Media

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And since it’s summer, most people are planning to have a nice vacation someplace. If you enjoy the summer and love to capture every moment and share photos online, it’s time to use the best summer emojis. Don’t forget to add the person surfing emoji when you go catching waves, rock climbing, camping, or hiking emojis when you’re in the mountains, and of course, the beach emoji when you’re finally at the beach!

Hence, here are a few emojis you must use this summer season:

1. Sun

How can we forget the original summer symbol? There’s no summer without the sun! During this time, the sun shines the brightest than in any other season. It’s also the most used emoji with multiple variations, like the sun with a face, sun behind a small cloud, and sun behind a large cloud. Depending on your summer zone, you can use different sun emojis to make your online post more fun.

2. Sunglasses

One of the top things we usually wear outdoors and when it’s scorching hot is a pair of sunglasses. More than a piece of fashion, this item can protect your eyes from the sun’s harmful rays. Many types and styles of sunglasses are available that help your eyes get protected, so choose one with a high quality that fits you well. Get your camera ready and take a photo wearing your cool sunglasses.

3. Swimming

This list also includes the swimming emoji. Summer isn’t fun without having the chance to swim in a pool or at the beach. Wherever you go this summer, make sure you get to swim! It’s one of the best summer activities that can relax your mind and body during this season. So prepare yourself and show off your swimming skills. After all, it’s not all the time you get to practice your swimming skills, and summer is the perfect season to do it again.

4. Hot Face

The hot face emoji depict the reality for most people during summers. Whether you love or despise this season, you’re still going to experience the summer heat, especially if your place welcomes thawing summers. It describes how sunny and sweaty summer can be, so better prepare for it. It might be one of the reasons why other people hate summers. However, there’s more to it than the sweaty feeling you get!

5. Swimsuits

Summer is the best season to wear your beautiful and sexy swimsuits. Though you can wear them any time you go on a vacation where you can swim, they’re still best to wear during summer and at the beach. Flaunt your body with your two-piece or one-piece swimwear and enjoy the summer. It’s the perfect season to wear those bikinis and swim all you want or have some fun underwater!

6. Tropical Drinks

Of course, this list won’t be complete without adding the tropical drinks emoji come summertime. These drinks are very common summer refreshments that must be on your list of summer drinks! These refreshing beverages can help cool down your body, especially when the weather is super hot. Tropical drinks can be in the form of fruit juices or age-approving cocktails. Treat yourself to these sweet summer beverages and feel refreshed.

7. Ice Cream

Cold food, in any form, is such a saving grace during the summer. Ice cream is undoubtedly one of the best summer treats you won’t resist eating this season. It can help you feel refreshed when the sun’s heat is hot, and all you want is to cool down even for a while. Use the ice cream emojis, like softies and shaved iced, when you’re eating your favorite flavor. You can never go wrong with ice cream!

8. Fruits and Vegetables

Summer also means harvest time. If you’re a gardener or love planting, this is the season to harvest the fruit of all your labor. Many fruits and vegetables thrive during the summer, such as strawberry, melon, cherry, tomato, eggplant, cucumber, and pepper. These are summer’s best harvest and the perfect eats to binge on this season. Thus, summer is a fruitful time and full of life and health.

9. Sunflowers

Sunflowers talk purely of summer as a living example of life through sunshine, and these are also a symbol of summer that can make you feel happy and lively. Sunflowers grow in the presence of the sun, hence the name. Use the sunflower emoji when you visit a sunflower farm, or someone gives it to make you feel loved and special!

10. Blossoms

Aside from fruits and vegetables, numerous flowers bloom during the summer too. If you want to represent your moods through elements of nature, then use the flower emojis, like roses, daisies, hibiscus, and marigold, which paint a warm and pleasant online atmosphere. Also, blossoms can make summer more beautiful since they have different colors and smells that can boost someone’s mood.

Takeaway

Summer is the perfect season to head out and go on an adventure with your loved ones. There are tons of exciting activities you can try either for the first time or once again. You’re safe to do anything under the sun with the proper precautions! It is also the best time to unwind and have the most relaxing vacation you deserve in a fantastic destination. For some, summer might be the last season they like because of the heat, but it’s inevitable. Whether you like it or not, summer will always be there.

Emojis can make your online posts more fun and exciting. If you want to represent summer through emojis, don’t forget to use these things listed above to make your photo or video captions more captivating and appealing. These give you cool summer vibes like no other, so hit those emojis now and post something that resonates well with the season.

Thank you so much for reading until the end, and check out EmojiGuide.com for more help on emojis and tips on using them!

Also Read: How To Create An Avatar Using A Photo Using This Simple Guide!

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